Great Britain’s most successful female Paralympian, Dame Sarah Storey and Tour de France stage winner and winner of the 2004 Paris Roubaix, Magnus Backstedt, have today announced a new collaboration which aims to maximise the support for young female riders as they navigate their path in women’s cycling.

With the UCI recently announcing a progression at the very highest level of female professional cycling, there is even greater need for young riders to be prepared both mentally and physically for the challenges that lie ahead of them. The phased introduction of a minimum wage to the new World Teams structure, that will eventually see 15 teams in the top tier of women’s cycling, means that competition for contracts will be fierce and riders will need to be prepared for the pressure a role in these teams will come with. The second tier of Continental teams will also be a tougher environment to navigate as riders will be looking to maximise their opportunities to attract a contract from the top tier teams.

As a professional rider of 20 years, Magnus Backstedt is familiar with the pressures of the highest level, whilst Dame Sarah Storey has vast experience of competing at the highest level and combining it with education, having started her international sporting career as a 14 year old at the Barcelona Games in her previous sport of swimming. The pair will work alongside their respective partners; Megan Backstedt, a former British Road Champion and Barney Storey a 3-time Paralympic Champion and 6-time World Champion as a tandem pilot, to ensure the young talent they are working with receive the best advice and opportunity to progress within this new landscape.

“Our collaboration will be a very positive step for the individual riders we are all working with,” explained Dame Sarah Storey, “and I am excited about the development this brings to the Storey Racing team.”

“I have been fortunate to train alongside Maggy and benefit from his experience as a rider and so to be able to work together alongside Meg and Barney too, we will ensure we have a really strong set up to nurture riders as they progress in their careers. Our riders will have individually tailored competition programmes and the technical support for these events will be further enhanced by the knowledge our collaboration can provide.”

“It’s an exciting time for women’s cycling,” commented Magnus, “and having enjoyed the highest level in cycling through my own career I am delighted to be able to pass on this experience in collaboration with one of the UK’s most experienced female cyclists. Sarah has experience across both track and road and is the one rider all aspiring female cyclists wish to work with.”

“We have been looking for the right time to launch a collaboration and with the new structure for women’s cycling being announced by the UCI, it is good timing for us to recognise the skills riders will need and put in place a programme that will focus their development towards this.”

Further details will be announced in the coming weeks and the Storey Racing roster revealed in due course.

Interviews with Dame Sarah or Magnus can be requested by emailing