First working alongside the Storey family to assist with Sarah’s comeback after the birth of their first child, Verve Cycling’s Infocrank has been providing reliable and accurate data to Sarah as she and Barney masterminded their assault on the Rio 2016 Games.

Now planning their path to Tokyo in 2020, Infocrank and Verve remain at the heart of the power data analysis.


Verve Cycling developed the InfoCrank as a scientific tool to bring cycling torque and power measurement up to the standard required by the most demanding performance based teams.   The aim was to produce a product that could be used by the professionals in their everyday world and then suitably priced and packaged for the aspiring Olympian, professional or amateur alike.

The InfoCrank is independently tested and is considered to be precise and true at all levels between 0 and 3000watts. However, the key attribute of the InfoCrank is it’s simplicity and durability, both very important to elite cyclists who ride in all sorts of terrain and temperatures and climatic conditions.

The InfoCrank is distributed throughout the world at and through affiliates and dealers.

Verve Cycling is actively recruiting distributors and interested companies are invited to approach the company.